Sarah Palin
Is Sarah Palin the new Ronald Reagan? (Jon C. Hancock / Associated Press )


The Republican Party has been doing a lot of hand-wringing and finger-pointing since the presidential election. Half the conservative columnists and bloggers say the GOP lost because it overemphasized social issues such as abortion and gay marriage. The other half says the party didn't emphasize them enough. And everyone denounces Project ORCA, the campaign's attempt to turn out voters via technology.
But I've got a suggestion for cutting short the GOP angst:Sarah Palin for president in 2016.
You think I'm joking? Think again.
In 2008, Palin, running as my party's vice presidential candidate, was widely supposed to have cost John McCainthe election. But that wasn't so. A national exit poll conducted by CNN asked voters whether Palin was a factor in their voting. Of those who said yes, 56% voted for McCain versus 43% for Barack Obama.
Furthermore, Mitt Romney, the GOP's anointed contender this year, got almost a million fewer votes than McCain did in 2008. (Meanwhile, President Obama, although winning reelection, lost far more voters than the Republicans, with nearly 7 million fewer voters checking his name on their ballots than did in 2008).
Millions of Americans didn't much care for Obama and hisObamacare spending blowout, but they didn't feel like voting for Romney either. Some said that Romney didn't resonate with recession-hit blue-collar folks in swing states because he "looked like the boss who outsourced their jobs," as one blog commenter quipped.
Gabriel Malor, writing for the New York Daily News' blog, pinpointed another reason: By focusing his campaign mostly on serious economic and political issues such as the national debt and tax incentives, Romney failed to take into account the fact that large segments of the electorate neither know nor care much about serious economic and political issues. What they — a group sometimes euphemistically called "uninformed voters" — do know and care about are the tugs on their emotions, fears, revulsions and heart strings provided by hours and hours of uninterrupted television watching .
The Democrats understood how to reach that constituency. When a barrage of Obama campaign TV ads told them that the GOP wanted to take away their contraceptives or that Bain Capital killed someone's wife, they took notice. When Obama strolled the hurricane-stricken beaches of New Jersey in his bomber jacket, they were snowed. As Malor put it, Obama won on "binders, Big Bird, birth control and blame Bush."
Palin can more than keep up with the Democrats in appealing to voters' emotions. Hardly anyone could be more blue collar than Palin, out on the fishing boat with her hunky blue-collar husband, Todd. Palin is "View"-ready, she's "Ellen"-ready, she's Kelly-and-Michael-ready.
A Palin "war against women"? Hah! Not only is she a woman, she's got a single-mom daughter, Bristol, to help with the swelling single-mom demographic. On social issues, Palin, unlike Romney, has been absolutely consistent. And let's remember that most Americans, whatever their view of choice, disapprove of most abortions.
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